In 2014, the Convention on the Rights of Persons with Disabilities (CRPD) entered into force. Its main objective is to guarantee the promotion, protection and

Celebrity marketing involves using famous personalities for promotional purposes. Once limited to advertising, this concept now encompasses various marketing strategies such as public relations campaigns,

Rewards programs are a customer loyalty strategy where retailers offer discounts on certain products, which are accumulated in a rewards account linked to a loyalty

A processing center is an operational facility established by a marketing company to manage promotional offers by processing coupons received from retailers or customer rebate

The cashback, a term referring to vouchers or loyalty points accumulated during purchases and recorded on a personal card at the checkout, can be used

The assignment of rights in the field of advertising material creation means that a service provider who has designed a point-of-sale (POS) display grants the

Loyalty card accumulation is a widespread practice in large grocery stores. When a product is on a promotional offer, the corresponding amount is added to

The French Software Testing Committee (Comité Français du Test Logiciel), founded in 1992, is a non-profit organization dedicated to promoting software testing in France. With

A multi-screen advertising campaign is characterized by the use of various digital media to broadcast promotional messages in a synchronized manner. These campaigns leverage a

Online treasure hunts are presented as an engaging promotional strategy, taking the form of a puzzle game. Participants are invited to explore various partner websites