In marketing, a target audience refers to the specific segment of the population that a company wishes to reach during a sales or promotional campaign.

The French Retail Council (CdCF) positions itself as a key player in defending and promoting the retail sector, recognized as a fundamental pillar of the

Click flooding, in the realm of mobile app promotion, is a specific form of fraud designed to deceive app publishers by making them believe that

A useful contact refers to a promotional or marketing interaction that occurs during an advertising or direct marketing campaign and directly involves the target audience.

The origin code, often found on a reply or discount coupon, is a string of characters that allows you to trace the advertising campaign or

A tracking code is a tool used in direct marketing to identify the origin of a specific action, such as an order, a coupon redemption,

The EAN 13 code for coupons is a type of barcode used to recognize and process coupons and vouchers at checkout. This specific barcode allows

Cashback originally referred to a promotional strategy where a seller agrees to reimburse a portion of the initial purchase price to their customers. Some credit

In the online retail sector, a paid cashback program works as follows: users subscribe for a monthly fee to receive cashback in the form of

In the affiliate marketing sector, a “cashbacker” refers to a publisher who launches a cashback program.