Sales Promotion & POS Advertising

Press coupons

Press couponing is a promotional technique that involves inserting a reply coupon into an advertisement in print media, particularly television magazines. This coupon is generally

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Electronic couponing

Automated couponing is a technique that involves distributing coupons directly to customers at the checkout when they purchase specific products in a store. This concept

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Couponing

Couponing is a marketing strategy that involves using discount or partial refund coupons in connection with the purchase of goods or services. While this concept

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Associated coupon

Several companies, which are not in competition, are joining forces to offer together advantageous coupons covering a selection of their products.

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Cross-couponing

The marketing strategy consists of offering coupons that allow consumers to obtain product A for free or to benefit from a discount on its price

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Web copywriter

A web copywriter is a professional expert in writing online promotional or advertising content. Their specialty lies in creating compelling headlines and effective arguments to

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virtual coupon

A virtual discount coupon can be viewed from two perspectives. Broadly speaking, it is a digital form of coupon, accessible online to consumers who can

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Publicity stunt

A publicity stunt is a communication or promotional action distinguished by its spectacular impact in terms of audience and visibility, often disproportionate to the initial

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