A promotional strategy originating in the Anglo-Saxon world aims to encourage consumers to buy a product by offering them the possibility of obtaining a partial

Point-of-sale advertising using light, commonly known as illuminated POS, encompasses various methods and tools designed to highlight and enhance products using light effects. This approach

Personalizing promotional offers in marketing involves tailoring a sales offer or promotional mechanism specifically to each targeted individual. This increasingly common practice is widely used

Motorized advertising displays, commonly known as motorized POS displays, encompass all advertising devices animated by an integrated motor. Integrating this motor into these communication tools

A tracking pixel, also known as a web beacon or 1×1 pixel, is a tiny, invisible digital image embedded in some websites or promotional emails.

Digital signage advertising in stores, collectively known as digital point-of-sale (DPOS) advertising, has seen significant growth thanks to the decreasing cost of LCD screens. Some

A document detailing the logistical steps of a promotional campaign, playing a key role in direct marketing. It serves to monitor the smooth execution of

Product lifecycle management (PLM) is now influenced by rapid technological advancements and shorter product lifespans. Managers must now consider where a product is in its

Point-of-sale advertising (POS) encompasses all visual and advertising materials present in a retail outlet. Its aim is to draw attention to a product or offer,

In the world of retail, marketing communication is expressed through various means within points of sale. These promotional tools, such as posters, videos, or radio