Gate advertising refers to advertising displayed on the security gates located at the entrances and exits of stores. This form of communication aims both to

Promotional point-of-sale (POS) displays consist of various visual communication tools offered to a retailer for a specific promotional campaign. Normally limited to the duration of

Robotic point-of-sale advertising involves using a robot to present products at the point of sale. This robot is capable of simulating product use, attracting customer

Audio point-of-sale (POS) advertising involves integrating sound elements into advertising materials to capture the attention of potential customers. This form of POS advertising uses audio

Video POS advertising, short for Point-of-Sale Video Advertising, refers to the use of video content for promotional purposes directly in retail spaces. This practice has

Levitating point-of-sale (POS) advertising is distinguished by its ability to present the product in levitation, a technique that immediately attracts attention and highlights the item

Temporary point-of-sale (POS) advertising displays are promotional tools with a generally short exposure period, ranging from a few days to a few weeks. These displays

Smart POS advertising refers to a type of point-of-sale advertising that adapts in real time based on consumer behavior and characteristics, such as age or

Parabolic antennas are point-of-sale advertising elements, often made of cardboard and featuring a curved silhouette. They are frequently displayed in shop windows.

Interactive point-of-sale (POS) advertising encompasses all communication techniques that allow interaction with customers in stores. Basic forms of interactive POS advertising involve triggering actions as