The concept of productizing, apparently introduced or popularized by the Buzman agency in the French-speaking world, involves the creation and promotion of a limited-edition or

A “giraffe product” refers to an item offered as part of a special promotion, where an extra quantity is provided at no additional cost. This

Promotional items are sometimes referred to as promotional products. For in-depth information and studies on the effectiveness of these items, please consult [link to relevant

In marketing, a promotion refers to a temporary action designed to boost sales in the short term. Various promotional techniques are used to achieve this

Charitable promotions are marketing strategies that combine purchase incentives with financial or material contributions to charitable organizations. For example, for every purchase made, one euro

The concept of cross-promotion has two distinct meanings depending on whether it applies to the audiovisual media sector or to promotional strategies. In the context

Mobile app promotion encompasses all the strategies implemented to promote a mobile application, encouraging users to download, install, and use it. App promotion methods include

When a retailer decides to launch a promotion, it’s called a retailer promotion. These promotional offers are specific to each retailer and differ from more

Sales promotion encompasses a range of temporary marketing activities designed to stimulate short-term demand for a product or service by encouraging consumers or retailers to

A temporary advantage is given to a product with the aim of facilitating or encouraging its purchase, use or distribution.