Direct Marketing & Databases

Demurrage

When goods are loaded or unloaded, an average time frame is often agreed upon. If this time frame is exceeded, charges may be applied to

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Envelope stuffing

When preparing a mailing, a crucial step is to insert the various components into the envelope for sending. This task is usually automated using specialized

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RegEx

Regular expressions, also known as RegEx (short for regular expression), are patterns frequently used to describe character string patterns. Their main function is to extract

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NPAI

When mail is returned marked “NPAI” (Addressee Unknown), it indicates that the recipient does not live at the address provided, usually due to an address

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Offer closed

When an offer requires the consumer to pay in advance to order and receive their product, it is considered a specific characteristic. The customer must

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Open offer

An open offer allows customers or prospects to order a product without immediate payment, often receiving the invoice with the package for later payment by

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Overkill

When deduplicating a file, valid addresses may be accidentally deleted due to excessive association of certain data (homonyms, identical addresses, etc.). The opposite term for

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