Direct Marketing & Databases

Valuation

Enhancing the value of a product, service, or image involves presenting it attractively through a polished presentation and compelling arguments, with the aim of positively

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RFM Segmentation

RFM segmentation is a marketing method that classifies customers according to three criteria: recency, which measures the time elapsed since their last purchase; frequency, which

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Siretization

Adding SIRET numbers to a company’s database is called SIRET registration. This process is generally handled by service providers approved by INSEE (the French National

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Snack content

Micro-content refers to concise written pieces of content, comprising 350 to 450 words, or short visual and video content, ranging from 6 to 10 seconds.

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Domain Snap

When a domain name owner fails to renew their registration, a “snap” is the process of reclaiming it. After a 30-day period during which the

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Sociometry

Sociometry is a scientific discipline that studies social relationships within groups by analyzing the bonds of attraction and rejection between individuals. Introduced by Jacob Levy

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Stop over

In the tourism and air travel industry, a stopover generally refers to a layover lasting more than 24 hours and can sometimes extend to 48

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