CRM & Customer Relationship

Trevpec

Trevpec, short for Total Revenue Per Client, represents the total revenue generated by each customer, a metric particularly relevant in the hospitality industry. In addition

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Testimonial

A testimonial, or review, is a recommendation or opinion expressed by a customer or user about a product, service, or company. Frequently used in marketing,

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Acceptance tests

The recipe, also called full testing of the deliverable software, consists of thoroughly examining the program to identify any potential anomalies or malfunctions before it

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Customer support ticket

A customer service ticket is a tool used to manage support requests or complaints within a customer service department. Each ticket represents a specific customer

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Promotional ticket

A promotional receipt is a type of receipt given to customers after a purchase, containing coupons on the back for future purchases at the same

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Toolbar

A loyalty bar, often called a toolbar, is a handy tool that typically integrates into a browser’s interface, often located below the traditional toolbar. It

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Towel art

The art of towel folding, commonly known as “towel art,” involves presenting the towels provided in hotel rooms or cruise ship cabins in a creative

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Churn rate

The concept of “churn” comes from English and refers to the proportion of customers or subscribers lost over time, also known as churn rate. In

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TQM

Total Quality Management aims to continuously improve an organization’s processes, products, and services by engaging all its employees. This approach relies on the involvement of

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Loyalty rate

Customer loyalty is an indicator that measures a company’s or brand’s ability to retain its customers over a given period, usually from one year to

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