Mirror surveys are an internal customer satisfaction assessment method where employees answer the same questionnaire as customers, adopting their perspective. This approach aims to challenge

A webinar is an online event where information or training is presented to an audience of customers or prospects. Unlike traditional seminars, webinars take place

A welcome pack is a collection of documents, tools, and gifts designed to welcome new members, clients, or partners. Its aim is to facilitate their

Video assistance, in the field of customer support, involves using video conferencing to provide remote assistance. With this technology, the customer can show the support

When a customer browses an online shopping site, they have the option to create a wish list. This list includes items that have caught their

Vendor-Managed Inventory (VMI) is an inventory management system where the supplier takes over the management of their customer’s inventory, including autonomous replenishment. This process requires

Win-back marketing is a strategy aimed at winning back a customer who has stopped using a service or is at high risk of doing so.

In the professional field, the abbreviation VOC is used to refer to the “Voice of the Customer” in English.

In a successful trade marketing strategy, all stakeholders benefit: the customer, the brand, and the distributor.

The voicebot, an automated device based on artificial intelligence, is distinguished by its ability to interact vocally. Primarily used for telephone customer support, it encompasses