CRM & Customer Relationship

Call script

A call script is an interactive guide used during telephone communications for prospecting or customer support. It provides a structured framework for telemarketers or support

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External satisfaction

According to Thomas Jones and Earl Sasser, customer satisfaction occurs when customers feel positively about the products or services provided by a company. By offering

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Internal satisfaction

Within a company, employee satisfaction has a significant impact on overall performance. According to James Heskett, Thomas Jones, Gary Loveman, Earl Sasser, and Leonard Schlesinger,

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Customer Service

After-sales service, often abbreviated as ASS, refers to the support offered to customers after the purchase of a product or service. In various sectors, the

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Expertise

Know-how represents the body of knowledge and skills acquired by an individual or entity in their field of expertise, which can be transferred to others.

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Franchisor know-how

At the heart of a franchise agreement and its compliance with European law, the franchisor’s know-how is of crucial importance. According to European block exemption

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Scan & Go

Scan & Go is an innovative payment method that allows customers in physical stores to scan and pay for their purchases using their smartphones before

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SCO

In the retail sector, the acronym SCO is commonly used to refer to “Self Check Out,” a self-checkout method. This system allows customers to scan

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