The concept of “Symmetry of Attention” highlights the idea that the interaction between a company and its customers should be equivalent to that between the

Smart cards are tools used to build customer loyalty. Their development took off in the 1990s, and they allow for precise identification of the cardholder

A loyalty status is a recognition granted to a customer within a loyalty program. Progression through the various status levels offered by the program is

SMS (Short Message Service) is a messaging service that allows users to send and receive short text messages, typically around 150 characters, via mobile phones.

Products kept away from customers, often stored in cabinets or designated areas, are generally small items of high relative value. Despite this, they remain readily

The concept of “social care” or “social customer care” refers to all the measures and actions implemented to assist customers through social media. This practice

Social CRM involves using social media to nurture and manage customer relationships. This encompasses various activities such as customer support, social media communication, and the

Software as a Service (SaaS) is a model in which software is accessed via remote hosting. The infrastructure is managed by the provider, and the

The SONCAS method, also known as the SONCAS typology, is a practical tool for keeping track of the various potential needs and motivations of customers

A prompter, also called a sales script, is a structured guide used by a telesales representative to conduct conversations with customers. This tool takes the