CRM & Customer Relationship

Attrition rate

The churn rate, also known as customer attrition, is a marketing metric that measures the loss of customers or subscribers over a given period, typically

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After-sales support

After-sales support encompasses all the resources and services available to customers to meet their needs for assistance, information, or technical support after a purchase. This

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Customer support

Customer support encompasses all the resources and services available to customers to address their inquiries, whether before or after a purchase. It primarily includes after-sales

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Social customer support

Social media customer support refers to the assistance offered to customers through various social media platforms. This type of service aims to address customer needs

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Mass customization

Mass customization is a business practice that involves offering everyday consumer products personalized to each customer’s characteristics and preferences. This approach requires efficient production tools

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Hotel overbooking

In the hotel industry, overbooking refers to accepting more reservations for a given date than there are rooms available in the entire establishment or in

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Sales area

The sales area of ​​a retail business encompasses the areas dedicated to customer circulation during shopping and at the checkout, as well as the floor

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Oversegmentation (of the market)

In a hyper-competitive business environment, market segmentation involves subdividing the customer base into very specific, sometimes low-profit segments. This approach, often implemented in saturated sectors

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