A pop-up store, originally, is a small, temporary shop that can be set up quickly using a lightweight structure specifically designed for this purpose. It draws inspiration from the "pop-up" concept. More generally, the term "pop-up store" encompasses all types of temporary shops, even those not set up using a pop-up model. These temporary stores can serve various commercial or strategic objectives. They can be used to establish a temporary presence in a shopping mall, city center, or during specific events. For example, an online retailer or a brand not usually found in physical stores can use a pop-up store to connect with its customers.

The organization and operation of a pop-up store in the heart of Paris by a brand typically found in suburban shopping centers perfectly illustrates this concept. To gain a deeper understanding of the issues related to pop-up stores, a well-documented study or white paper is available. Several examples of pop-up stores, some utilizing the latest technologies, are also available for inspiration. These examples demonstrate how a pop-up store can be set up in an original and effective way, whether in a shopping center or elsewhere.