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Full vehicle wrapping is a common practice involving completely covering a vehicle, whether it’s a car, coach, or bus, for advertising purposes. This technique uses adhesive film, often micro-perforated when covering the vehicle’s windows. Full vehicle wrapping can be used to promote a company by covering its entire fleet of vehicles, or it can be used more limitedly as part of a specific advertising campaign. For example, a car completely covered in advertising perfectly illustrates the concept of full vehicle wrapping. Furthermore, the principle of full vehicle wrapping can be applied to a shop window using similar techniques.

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