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In the context of the Boston Consulting Group’s 1960s model, a flagship product is a product that holds a dominant position in a growing market or one with attractive growth potential for the company. Flagship products are not necessarily the most profitable in the short term, as significant investments in industrial infrastructure and marketing may still be being amortized. However, they theoretically represent the company’s promising future. They can also be described as “cash cows” in reference to their long-term profit-generating potential. For more information, see also the concepts of – –

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