Product relationship management (PRM) is sometimes equated with a customer relationship management (CRM) approach that partially integrates product experience and usage data. At the heart of a PRM strategy lies the primary collection of customer data through the use of products or services. This concept has a long history in the field of information technology, exemplified by user registration processes offered by software service providers or computer hardware manufacturers. With the proliferation of connected devices, this practice could see further development.
Return to the glossary indexProduct relationship management
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