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Online reputation management involves controlling a company’s or brand’s image online. It is a broad and comprehensive process that should ideally be integrated into a quality-focused approach to improving the customer experience. Online reputation management services typically include several aspects: monitoring, managing, and identifying reviews and opinions expressed about the brand; monitoring social media and responding to it; analyzing identified content; preventing and alerting the company or brand; implementing a proactive influence strategy; and taking defensive measures or responding to crises or criticism. For a more in-depth exploration and concrete examples of online reputation management, it is recommended to consult specialized resources.

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