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Product crowdsourcing is an approach centered on involving consumers in the new product creation process. This method involves soliciting the opinions and ideas of consumers on a large scale to design a product, a variant, or a specific feature (such as the name or packaging). A concrete example is the Montcuq version of Monopoly, which resulted from a crowdsourcing campaign that took a humorous turn following a joke vote. Another example is Lego in Japan, which created a product through a crowdsourcing campaign, requiring 10,000 votes to validate a proposal. To learn more about the practices and benefits of product crowdsourcing, you can consult illustrations and further details in specialized sources.

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