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Crowdsourcing is a marketing strategy that involves soliciting the participation of the general public or internet users to contribute to the creation of content, ideas, or the resolution of problems related to a product or service. This collaborative approach leverages the collective intelligence and creativity of the online community, often through dedicated platforms, to generate innovations and gather authentic feedback. It fosters consumer engagement, as they can be rewarded or simply recognized for their contribution, thereby strengthening their trust and involvement in the brand’s development.

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