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Website retargeting, also known as ad retargeting, is a strategy that allows a website advertiser to re-target visitors who did not complete a purchase. This technique relies on a tagging system installed on the advertiser’s website, which identifies these visitors and then displays personalized ads through a network specializing in retargeting. These ads are tailored based on the products or services the visitors viewed but did not purchase. A concrete example of this type of advertising can be viewed for a better understanding of the concept.

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