In 2004, Orange (formerly France Télécom) introduced an innovative concept: the personalized phone number. Designed to solve the problem of remembering long business or service numbers, this short, four-digit number allows callers to dial a name or keyword related to the desired service. By typing on the keypad or clearly speaking the word, thanks to voice recognition, the caller is instantly connected to the desired service. This “magic number” is available with various pricing plans to offer a practical and efficient solution for users.