A teaser video, also called a teaser video, is a video shared on platforms such as YouTube, Facebook, or other social networks as part of an advertising or marketing campaign. This type of video can be used not only for television advertising campaigns but also for various types of marketing campaigns, whether one-off or event-based.

The goal of a teaser video is to generate anticipation, potentially create buzz, and amplify the impact of the message to be revealed. It can target the campaign’s future audience or, more specifically, journalists, bloggers, or influencers, for public relations or influencer marketing purposes. The ease of sharing videos on social media has revived interest in teaser strategies.

A concrete example would be a teaser video in which only the audio of the upcoming commercial is shared, thus leaving the recipients of a press release free to imagine what it might mean. Another example is a teaser video created from unused footage. For instance, a YouTube teaser video for an event combining street marketing and audience interaction.