The Charade process is designed to update the addresses of people who have recently moved by replacing old addresses with the correct new ones. Its purpose is to maintain business relationships with these individuals by preventing loss of contact. This process considers moves that have occurred within the last three years and covers approximately 80% of address changes. La Poste’s partner distributors charge for this service based on the number of addresses corrected. It is an essential tool for ensuring information is up-to-date and preserving customer relationships.