When discussing search engine optimization (SEO), siloing is a method for organizing website content by grouping pages dealing with similar topics into distinct thematic structures, called silos. These silos are designed to limit links between them, while promoting a high density of links within the pages of a single silo. This organization is based on the proximity of keywords and the concepts addressed (semantics).

In terms of search engine optimization, siloing strengthens the thematic coherence of pages in the eyes of Google’s algorithm. This concept can be compared to that of cultural silos. To delve deeper into this subject, siloing strategies are often discussed by SEO specialists. A concrete example of siloing can be instructive.