Voice SEO focuses on optimizing organic search engine rankings by taking into account the rise of voice search. It goes beyond simply adopting new techniques; rather, it aims to position pages for queries typically phrased as longer questions. It also incorporates the ability of voice search interfaces to provide speech-based responses and is moving towards new interaction models. Therefore, data structuring becomes a key element in this constantly evolving context.

The changing behaviors and search queries associated with the use of voice assistants must be considered in SEO strategies, as highlighted in a study by Bing iProspect. This approach encompasses a comprehensive understanding of voice search and its impact on organic search engine rankings, as well as the challenges posed by the emergence of voice assistants.