When we talk about generic search queries on a search engine, we’re referring to searches performed using common or general terms such as “used car,” “smartwatch,” or “cheap trip to Morocco.” In contrast, branded queries are those that include a specific brand, whether it’s the name of the product being searched for, like “Sony smartwatch,” or the name of the website the user wants to visit, like “Amazon.” The distinction between these two types of queries is crucial for SEO strategies. For example, it’s possible to observe the distribution between branded and generic queries in the online traffic of websites specializing in clothing.