The “People Also Asked” (PAA) feature, abbreviated as PAA, was developed by Google to enrich search engine results pages (SERPs). It displays a series of frequently asked questions related to the initial search query. The PAA block typically appears below a main search result or at the bottom of the results page. This trend toward widespread PAA reflects a major shift in how queries are processed, moving from a simple set of results to a more interactive and informative approach. This evolution could lead to a decrease in clicks on traditional links in favor of direct access to answers, thus fostering the emergence of the “position zero” concept. A concrete example of a PAA block on Google is illustrated when the user clicks on one of the questions, triggering the display of a new answer as position zero within the PAA block.