Off-page SEO concerns external elements that influence search engine rankings, such as backlinks. The quantity and quality of these links are important criteria. Social media shares are also taken into account.

Off-page optimization aims to improve visibility in search engine results. However, it is difficult to intervene directly, as this falls outside the control of the marketing specialist. To promote off-page optimization, it is recommended to produce high-quality content that is likely to be shared by reputable websites and platforms.