The term “solvertising,” a portmanteau of “solve” and “advertising,” generally refers to an advertising strategy that positions a brand as capable of solving the problems of its potential customers. It’s a marketing approach that highlights a brand’s ability to provide solutions to its clientele’s needs. While solvertising is considered a trendy term in the advertising world, it doesn’t actually bring any significant innovation to the field. In fact, this practice offers nothing truly new or revolutionary in the advertising industry.