In the field of advertising communication, advice is of paramount importance. It can encompass all advertising campaigns broadcast across various media platforms. The ARPP’s legal advisors intervene to assess the legal and ethical compliance of the advertising messages submitted to them. This advisory process can be requested by advertisers, agencies, or advertising media outlets.

In 2015, the ARPP issued over 15,000 opinions, and it is worth noting that 71% of the submitted projects underwent modifications following these opinions. This seemingly high proportion of initial non-compliance is largely explained by the fact that advertising messages or creative works are often submitted for review when there is doubt or when they concern sectors of activity considered sensitive.

From an advertising ethics perspective, the legal advisors rely on well-established ethical frameworks. It is important to distinguish between ARPP advice, which remains optional, and approval. In the context of television broadcasting, it is possible to seek advice before submitting a television advertisement.

In 2015, the areas covered by consulting services were varied and included: [to be completed with the areas covered in 2015].