In the field of event marketing, the concept of a trade show bag encompasses two distinct practices. The first involves handing out a bag to all participants at the entrance of a trade show, containing exhibitor brochures and possibly copies of a partner magazine related to the event’s theme. Exhibitors contribute financially to be included in this bag (for rates, see [link/reference]). Sometimes, a specific exhibitor offers the bag directly at the entrance after paying for this exclusive right. On the other hand, the trade show bag can also be an advertising bag distributed at the exhibitor’s booth, beyond its practical function, with the aim of attracting the attention of other trade show visitors.