Video POS advertising, short for Point-of-Sale Video Advertising, refers to the use of video content for promotional purposes directly in retail spaces. This practice has seen significant growth thanks to the decrease in the cost of display equipment. Video advertisements can be integrated into supermarket aisles or into shop windows and points of sale in urban areas. They prove particularly effective for highlighting products that require a demonstration or a presentation of how they work. Thus, they naturally find their place in the DIY and home improvement sectors, especially for innovative products. Similarly, they are well-suited to products where visual appeal or prestige is crucial, as is the case for travel, real estate, or luxury goods. Beyond their demonstrative and suggestive role, point-of-sale advertising videos aim to attract the attention of passersby in front of a shop window or to capture the attention of potential customers in the aisles.