Permanent point-of-sale (POS) displays and fixtures are designed for long-term installation in retail outlets. Unlike seasonal POS displays, which are temporary, permanent POS displays are built to last. Both types of POS displays can be grouped under the generic term “POS display,” but permanent POS displays are distinguished by the use of higher-quality materials and more expensive components.

Permanent POS displays differ from the retailer’s standard sales fixtures because they are provided by the manufacturer or supplier and are specifically designed to promote their own products. They also play a crucial role as a visual communication tool to reinforce brand image.