Holographic point-of-sale (POS) displays encompass various visual presentation techniques that use holograms and similar methods to create three-dimensional or raised images. These displays can be deployed in stores, in shop windows, or at trade shows to attract customer attention and enhance a product or brand image. Some holographic POS systems allow sales staff to control displays via a mobile app, while in others, customers can interact with the displays themselves. For example, integrating holographic POS displays into a store shelf has led to a significant increase in sales, with a reported rise of 11%. Other examples of holographic POS displays include innovative presentations in the luxury sector, such as integrating holograms into shop windows to captivate passersby and enhance the appeal of high-end products.