Point-of-sale advertising kits, known as POS kits, comprise various elements designed to promote products or services directly to distributors or in specific retail outlets. These kits can be distributed to independent retailers or to various stores belonging to the same network (franchises, concessions, etc.). Their use can be temporary or permanent, depending on the needs, whether for the launch of a new product or for a specific promotional campaign. The assembly of POS kits generally takes place during a promotional activity. A concrete example of a POS kit would be its presentation during such an event. To further illustrate, one could cite a POS kit designed to create a dedicated space for a product launch in a supermarket. In short, POS kits prove to be essential tools for boosting sales at the point of sale and increasing the visibility of products or services to consumers.