In the field of point-of-sale advertising and tools designed to improve visibility at trade shows and fairs, a kakemono originally referred to a vertical hanging banner. By extension, it can also refer to a freestanding banner. This term is inspired by Japanese calligraphic artworks that were traditionally hung. In stores, kakemonos are generally suspended from the ceiling along aisles or in the aisles using specific fixings. At trade show events, these advertising displays are often placed on freestanding stands and may be rollable for easier transport and setup. For example, a hanging kakemono can be used to highlight a specific product, while a freestanding kakemono can be displayed in a store aisle to attract customers’ attention. These kakemonos are effective tools for communicating promotions, product information, or strengthening a company’s brand image.