Mobile couponing involves distributing discount coupons directly to mobile phones. This practice primarily aims to attract customers to physical stores and encourage them to make purchases. Coupons can be offered by retailers, brands, or through dedicated deal apps. At checkout, users view or scan the coupons displayed on their smartphone screen. For concrete examples and a better understanding of mobile couponing practices, various information sources can be consulted. For instance, a promotional services provider can present its customized mobile couponing solution.