In the world of couponing, a screenshot coupon can have two distinct meanings. On the one hand, it can refer to the action by which a customer captures an image of their coupon to ensure access to it later during an in-store visit. This precaution proves useful when an internet connection is unavailable, sometimes preventing access to a coupon received by email. On the other hand, a screenshot coupon can also refer to a specific type of coupon used in promotional campaigns. This approach encourages consumers to take a screenshot of an advertisement, animation, or video, which they can then present in-store or use on an online sales platform. Two examples of distinct campaigns implementing the screenshot coupon concept are as follows: