An in-pack coupon is a type of discount coupon found directly inside a product’s packaging. This marketing method aims to encourage consumers to try a product by offering them a discount on a future purchase. Its effectiveness lies in the fact that it is given to the customer at the time of purchase, increasing the likelihood that it will be redeemed. For example, a food product might contain a discount coupon for another product from the same brand, thus encouraging consumers to explore the product range further or to buy more. In-pack coupons serve to strengthen brand visibility and cultivate customer loyalty by providing a positive shopping experience.