In the field of marketing and communications, an in-house agency is an entity within a company, specializing in the creation and management of activities related to promoting the company’s brand and products. This agency works exclusively for its own employer, internally, unlike external agencies that provide services to multiple clients. It operates closely with the company’s various teams to design and execute communication strategies tailored to the company’s specific needs. Thanks to its in-depth knowledge of the company and its objectives, the in-house agency is able to create marketing campaigns and content that best reflect the brand’s identity and values.