In the retail and service sectors, the term “welcomer” is increasingly used to describe a professional responsible for welcoming or greeting customers. This term doesn’t necessarily represent a new job title, but rather highlights the importance placed on customer service. The welcomer is the person who proactively greets customers and represents the first point of contact at the point of sale or service.

The concept of the welcomer is particularly prevalent in the hotel industry, in some luxury boutiques, and even in the car dealership sector. In the hotel industry, the welcomer plays a key role, ensuring a warm welcome and attending to the well-being of guests from the moment they arrive. This function is particularly important to the customer experience and contributes to building a positive image of the establishment.

A concrete example of a welcomer role can be found in the car dealership sector. In this role, the welcomer is responsible for greeting customers as they enter the dealership, directing them, and answering their initial questions. This role is of crucial importance in creating a welcoming and professional atmosphere, thereby contributing to customer satisfaction and customer loyalty.