An interactive storefront is a device that encourages interaction with passersby. It can be installed temporarily for a specific event campaign or permanently. The marketing objectives associated with these interactive storefronts are varied and can include an enhanced event dimension through media and social media coverage, a branding dimension, a catalog function (particularly for real estate agencies), sales support (such as virtual try-ons), and much more. The interactivity offered by a storefront can be based on touch interactions or the use of sensors such as cameras or motion detectors. For more examples, you can consult various sources.

Interactive storefronts are used in various event contexts. For example, they can be used permanently in a real estate agency or to showcase the behind-the-scenes process of creating these interactive storefronts.