Direct selling refers to a distribution method where the manufacturer sells and distributes its products directly to consumers, without intermediaries. It can be carried out through various means, such as home visits, trade fairs, company-owned stores, online sales, or targeted marketing campaigns encouraging immediate purchase. This sales method allows the manufacturer greater control over distribution, brand image, and after-sales service, and can be used as an exclusive or complementary channel. In a more limited sense, direct selling involves a face-to-face meeting between a seller and a buyer outside of a traditional retail outlet, as practiced by some specialized companies.