The checkout divider, also called a customer divider, is a common accessory used at the checkout to separate customers’ purchases. It sometimes has a slot for inserting an advertising poster to promote a store or specific brand. In this case, the customer divider can serve as an advertising medium at the point of sale, which can be offered for sale as part of a marketing partnership or directly by the manufacturer. It is important not to confuse it with other items found at the checkout. A practical example of using the checkout divider as an advertising medium would be: