In a store, interior signage encompasses all the elements designed to help customers find their way around and locate what they are looking for. Its main role is to guide visitors to the items they wish to purchase. This includes signs indicating the different product categories within a shelf, as well as visual cues to help locate items on displays. Interior signage must successfully combine effectiveness and aesthetics, while reflecting the brand image. Here are some examples of interior signage that can be found in stores: