On January 25, 2023, SEO experts made a major discovery with the release of confidential data from the Russian search engine Yandex, known as the Yandex Data Leaks. This disclosure revealed Yandex’s use of over 1,900 ranking criteria to organize search results. In other words, the Yandex ranking data leak highlighted the sheer number of factors this search engine considers when determining the order of displayed results.