Digital monitoring involves constantly staying informed about market changes and trends. This practice entails the meticulous analysis of strategic data for the company in order to anticipate future developments and innovations. Digital monitoring can be carried out internally by the company or delegated to specialized experts such as researchers.

The terms “strategic monitoring,” “technological monitoring,” and “competitive intelligence” are commonly used in professional circles, often without a clear distinction between them. In a context where technological advancements are multiplying at a rapid pace, it is becoming essential for a company to closely monitor developments that could have a major economic impact.