A social media dashboard is a marketing management tool designed to summarize information gathered as part of a digital communication strategy. In practice, social media management is typically overseen using several dedicated dashboards, tailored to each type of activity and user. It’s important not to confuse a social media dashboard with an HR social dashboard, which is used to manage human resources and may be related to social reporting requirements. For a more in-depth look at social dashboards in the context of social listening, explanatory videos are available.