Weather media planning, also known as weather planning, is the practice of integrating weather forecasts into the design and implementation of companies’ advertising strategies. Indeed, weather conditions can play a crucial role in the effectiveness of advertising campaigns. As such, some advertising agencies, particularly in traditional media such as television and print, have developed specific tools and offerings related to weather planning. In the realm of digital media, weather planning can be managed in real time, allowing for rapid adaptation based on weather forecasts. A concrete example of this approach is the conditional insertion offer in regional newspapers, illustrated by the following link: https://fr.slideshare.net/atelierpqr/meteo-56185679.